Design Portfolio: AIGA 25th Anniversary Book

Detail photo of the AIGA SF 25th Year Anniversary book cover, zoomed in to show the detail of the embossed text stating

AIGA SF 25th Anniversary Book

AIGA San Francisco approached us to create a book celebrating the rich history of the chapter's first 25 years. The project was originally started by Amy Gustincic, the chapter president and archivist at the time, and Steve Reoutt, a 2001 AIGA Fellow who sadly passed on before the book was completed. Sized 9" x 12", 64 pages (128 pages french fold), cover converted to 8-page gatefold printing 2/1 with single-level emboss in 2 locations, perfect bound with the cover flush-to-face.

Client: AIGA San Francisco
Design Firm: Weymouth Design San Francisco
Creative Director: Bob Kellerman
Creative Lead: Arvi Raquel-Santos
Designers: Chris Behrendt, Shasta Garcia, Jenny Pan
Illustrator: Brendan Callahan
Photography: Rob Villanueva, Various
Archivists: Amy Gustincic, Linda Hinrichs, Tom Klump
Printing, Finishing: Blanchette Press, Roswell Bookbinding
Paper: Sappi North America, Neenah Paper

Full front cover of the AIGA SF 25th Anniversary book

Aroma pages 2-3 of the AIGA SF 25th Anniversary book. The letters A and I are highlighted in the middle of each page.

Aroma pages 4-5 of the AIGA SF 25th Anniversary book. The letters G and A are highlighted in the middle of each page.

Aroma pages 6-7 of the AIGA SF 25th Anniversary book. The letters S and F are highlighted in the middle of each page.

Zoomed in detail of one of the translucent text pages of the AIGA SF 25th Anniversary book. This shows white text knocked out of a red page.

Full book spread of the AIGA SF 25th Anniversary book, showing a bulletin-board-style of images from past AIGA events.

Full book spread of the AIGA SF 25th Anniversary book, showing a history timeline that resembles the lines from a seismograph.

Zoomed in detail of the AIGA SF 25th Anniversary book, showing stylized seismograph lines from the timeline pages.

Zoomed in detail of the AIGA SF 25th Anniversary book spine, showing that the graphic of the stylized seismograph lines was carried to the outside of the book spine

Zoomed in detail of the AIGA SF 25th Anniversary book, showing a pull quote from Linda Hinrichs stating

Zoomed in detail of the AIGA SF 25th Anniversary book, showing an illustration of Linda Hinrichs by Brendan Callahan

Detail photo of the AIGA SF 25th Year Anniversary book, Inside Front Cover, zoomed in to show the detail of the embossed text stating